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The domain states the following, "4 Reasons Why Your Company Needs To Always Be Learning." I analyzed that the web page also stated " At each of my last few startups, I instituted a program where employees teach each other stuff." They also stated " Its called Always Be Learning or ABL because everything needs a mysterious hashtag. Every company should have a similar program adjusted to your needs, size, and culture. It improves the skills of employees. Sometimes in more relevant ways grammar, SQL, sometimes in less relevant ways I wont point fingers." The meta header had startups as the first search term. This keyword was followed by career, abl, and ruby which isn't as urgent as startups. The other words they uses is rails.